The Cove on Lake Minnetonka
Marketing collateral for a luxury lakeside community
Summer 2015 • Visual Design / Production Management
I managed the design and production of printed marketing materials for The Cove, a community of lakefront lots and homes in Minnetonka.
The goal of the project was to attract interested buyers by highlighting the luxurious lifestyle of lakeside living.
Note: in partnership with Plaudit Design (client management/website).
Marketing Brochure Layout
Inside Cover: Elevated typography sets the tone for the luxury community
Fold Out Spread: Homesite Map
Fold Out Spread: Community Map
2-sided single page insert
Final Marketing Deliverables
Luxurious Finishings:
A velvety cover stock with embossed copper foiled logo
Area Guide:
A large area guide that folds into a tidy 6.5in x 8.5in brochure
Customer Experience:
All documents and materials are neatly packed away
Consistent Branding:
All communications from The Cove feel cohesive
Branded Signage:
Large directional markers that are easily recognized
